Hello! We are group two: Alan, Denise and Isaac. Here’s what our project is about:
+ IDENTIFYING USER NEEDS
- Are grades an accurate representation of what students learned?
- What kinds of emotions do grades evoke? How do they affect university experience?
- Who are the winners and losers? How are they created? What are they like?
Sample notes from a user interview (based on Empathy map)
- Students are unmotivated
“why am I learning this?”
- To be evaluated on something that do not play a role in their lives:
Painful and demotivating
The grading system pits students against each other
- Reluctant to share their notes with others
- This system creates winners and losers
Grades stifles exploration
- First year engineering student
wanted to transfer into a liberal arts program but didn’t have the pre-university grades to do so
- International student from China
interested in a psychology but parents said it would not make her very successful
- Grades act as a barrier for learning new things
+ VALIDATING FINDINGS
Link to survey: http://bit.ly/2oLPWOR
- Quantitative data based on grades and how they affect their job search
- How students perceived the job-seeking process?
- What matters most to them?
- Relevant experience
- Majority thinks: grades strongly affect success of job application
- Job Application process is tedious but necessary
How can our product help students express themselves?
+ THOUGHT PROCESSES
A solution that reimagines the way industry, school and students approach traditional means of assessment (print CVs, resume, grades) by putting process in the forefront.
Companies get a more dimensional and holistic view of potential candidates for hire on a platform that would allow for a middle ground between casual (personal/personality) and formal (relevant experience) content.
Companies, spanning over various industries, had their own practices of hiring
Concluded: A new approach was needed
Mapping out the Competitive Landscape
We looked at other products in the space to identify which markets are oversaturated and which are underserved.
- Collaborative platform that involved self-directed learning
- Addresses the lack of motivation in students
(The other spaces were saturated with existing solutions that accomplished their goals, more or less.)
Issues with existing platforms such as Reddit, Quora, and Scratch:
- Not catered towards our target market
- There is a lack of focus on collaboration
- Only offer feedback
Putting Market Research and User Needs Together
As concluded above, the market for a self-directed and collaborative platform is deeply underserved.
This presents an opportunity:
Design something that lets people collaborate with one another to solve real-world problems
Decided on a few perimeters:
- Motivate people through self-directed discovery.
- Encourage innovation by facilitating collaboration with people from different backgrounds.
- Let people have access to a wide array of information.
Someone should be able to take someone else’s idea and add a new spin on it.
- Cracks/fragments; representative of problems/issues posed and finding solutions
- It also refers to a space that encourages the sprouting of projects and ideas
+ VALUE PROPOSITION
- Interactive philanthropic problem solving platform through idea sharing and collaboration
- Space for students to apply skills and knowledge learnt to real issues in real time
- Active representation as opposed to a static resume of past achievements and experience
- Shift emphasis from grades to critical thinking capabilities, skills and knowledge, and personal interests
+ FEATURES AND TERMINOLOGY
- Membership – Sign up through existing social media accounts
- Project – Posted by anyone with a membership account, sought by tags and categories
- Space – To describe area within a project (comments, collaboration, ideas)
- Archive map – Visualisation of ideas contributed (what existing ideas inspired a new idea) aka “inspiration chain”
- Information that showcases what projects have high engagement and how much interests it garners from community
- Also to track a member’s level of contribution and collaboration
+ PROTOTYPING AND TESTING
Paper prototyping of “spaces” on platform
Working out the process for idea sharing
Initial digital wireframe of interface
Feedback from testing
Testing at this stage was crucial for our development and much of the feedback given to us were implemented:
- Making the archive system the main point of entry within a project space; users can navigate around pool of ideas through the map and properly see where certain ideas came from
- Allowing circles to grow organically from engagement
- Filtering of ideas
- Progress of a project should not be posted to prevent copyright infringement
- Curated projects tailored to a individual’s interests and preferences
Overall, we were relieved that all students tested were willing to utilise and explore our platform, whether it was to browse, add their own projects or collaborate with others on a project.
+ POTENTIAL DEVELOPMENT
- This could expand to schools to encourage real world applications through team-based learning
- Employees can also set up corporate accounts and pose problems to interested individuals as part of a recruitment process
- Leveraging on social media analytics: online behaviours, ad space, etc.
- For profit or no profit
- Allow for more niche industries/applications for content creation
+ RISKS AND CONSIDERATION
An issue with the open source model is its turn away from traditional views of copyright and licensing, making it difficult to establish proper ownership. While it can be argued that ideas cannot be copyrighted, our proposed archive system is suppose to address this issue. Through the visualisation of the “inspiration chain”, owners of ideas are attributed and the full ancestry of an idea is shown.
What would happen if selfish people harnessed our website for powers of evil? A valid concern that the current open source model allows for. While we advocate the right for freedom of ideas and speech, perhaps we could implement a flag keywords system to moderate and limit such instances from happening frequently. In the long run, forming an online community on Rift that would be able to self-regulate its content would be ideal.
+ FINAL PROTOTYPE
Link to prototype: https://xd.adobe.com/view/d7f033cc-45a2-43d1-baf4-a30cd6eae2de/
In all, we believe that this product will succeed if given time for maturity. This will be a free for all site but may turn into a for-profit one should there be more users coming on board. This allows for the improvement of content, security and usability of Rift. The main aim is for as many people to be involved in problem solving for our future while learning and more importantly, answer how our potential employers can scout for a suitable person to hire.
Thanks to Nanci and our peers for your guidance, feedback and critique!